(New York): American Broadcasting Company, 1965.
First edition. Full morocco gilt, all edges gilt, silk endpapers. Fine. A specially bound copy of this thick promotional volume, this copy with Roone Arledge's name embossed in gold on the front board. Arledge won 36 Emmy Awards, and as head of ABC Sports introduced many state-of-the-art technologies to sports programming including instant replays, slow motion, and advanced graphics. He also brought journalistic values and personalization of athletes to sports broadcasting.