The Coca-Cola Company: Opinions, Orders, Injunctions, and Decrees Relating to Unfair Competition and Infringement of Trade-Mark

[Atlanta]: The Coca-Cola Company, 1923.

Price: $1,200.00

Hardcover. First edition. 648pp., viii. Tan cloth with leather spine labels. Illustrated. Bumped corners and edgewear else very good. This volume provides the legal history of the Coca-Cola trademark up until 1923 with summaries of each infringement case, as well as monotone and color photos of Coca-Cola products alongside those of competing companies. Two subsequent volumes were printed later. Coca-Cola is the most widely known brand in the world, and, probably to a greater extent than any other product in history, the company's success is largely a result of its brand image and identification with popular culture and "American" values. Not surprisingly, the company has been a relentless defender of not only its corporate name but also its distinctive logo, nickname ("Coke"), and even its contour bottle design. This volume is a document to the importance of trademark protection in the modern consumer market and a wonderful testament to Coke's ongoing success. Scarce.

Item #431776

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Item #431776 The Coca-Cola Company: Opinions, Orders, Injunctions, and Decrees Relating to Unfair Competition and Infringement of Trade-Mark. Coca-Cola.
The Coca-Cola Company: Opinions, Orders, Injunctions, and Decrees Relating to Unfair Competition and Infringement of Trade-Mark
The Coca-Cola Company: Opinions, Orders, Injunctions, and Decrees Relating to Unfair Competition and Infringement of Trade-Mark
The Coca-Cola Company: Opinions, Orders, Injunctions, and Decrees Relating to Unfair Competition and Infringement of Trade-Mark