[Sterling, Massachusetts: Sterling Cider Company, circa 1939-40].
Unbound. Silk-screened advertisement with attached cardboard stand. Measuring 11" x 14". Slight wear at the corners but otherwise bright and fine, with original unprinted manila mailing envelope (not shown). Printed in orange, yellow, red, green, and brown on thick white card stock, displaying a central image of a wine glass and apples set against a background landscape of the 1939-40 New York World's Fair including a partial view of the Trylon and Perisphere. The colors have been remarkably preserved, presumably because the poster was stored in the envelope. The cider, manufactured by a Massachusetts company, had a 3% alcoholic content as well as natural carbonation prompting its comparison to champagne. In 1943 they were sued by the IRS to be taxed as a wine (as opposed to as a cider). *OCLC* locates no copies.