The Advertising Business
New York: Charles Scribner's Sons, 1928.
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Hardcover. First edition. A little foxing on the endpapers, very near fine in a good age-toned dustwrapper with a large chip on the front panel. Warmly Inscribed by the author "with admiration and affection from Roy Durstine" and dated in 1928. Durstine was a pioneer of advertising who was a political publicist for Theodore Roosevelt, pioneered radio advertising and co-founded the New York advertising agency BBDO.
Item #386452
