United Kingdom: 1976.
Price: $1,200.00
Softcover. Two programs. Octavos. Stapled pictorial wrappers. Near fine or better with only a bit of wear along the spine. Two English football programs from 1976, *Manchester City F.C. Match Mag* and *Ipswich Town*, that include two of the earliest examples of the Jamie Reid-designed Sex Pistol adverts (one full page and one half page) for the Pistol's infamous Anarchy in the U.K. tour. Both are dated December 4, 1976, just three days after the Pistol's first run-in with the press after famously cursing on a live evening broadcast of Thames Television's Today program. And like that appearance, these ads demonstrated the media savvy of both the Pistols and their manager, Malcolm McLaren, who knew that a concert audience of football hooligans was far more likely to generate press coverage. It is well-established that many of the early instigators of the punk scene were football fans (as evidenced by the influence of football zines on music zines and their occasional commingling). At the very least, the ads are prima facia evidence of McLaren's brilliant and unusual marketing of the tour that brought punk into the public eye.
Item #364602
