Between the Covers

Hardcover. Double spiral-bound in full leather with applied engraved silver presentation label (marked "900" and "Industria Argentina") pierced with a small silk braided ribbon. [60]pp., of photographic images. No text. Some modest wear to the leather boards, silver label tarnished, small marks on a couple images, but overall near fine. Silver presentation label reads: "To Arthur J. Wieland as a Souvenir of the Inauguration of the Agency Ford Armando. June 30th, 1953. B. Aires, R.Argentina." The photos are of exceptional quality, and depict the ceremonies surrounding the opening of the car dealership, the notables and gathered crowds (which we are reasonably certain include Argentina's then-President Juan Peron), the physical agency, the cars and buses, etc. Wieland was vice president of Ford International at the time, and was largely responsible for the growth of Ford in South America, particularly in Argentina and Brazil.

Item #302424