Creative Salesmanship: Scientific Ideas for Salesmen Salesmanagers and Sales Administrators
Philadelphia: J.B. Lippincott, (1923).
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Hardcover. First edition. Faint stain on the front board, but the white portion of the spine is less rubbed than usual, a pleasing very good copy lacking the presumed dustwrapper. A very scarce, pioneering volume about scientific advertising. Scientific advertising began its early history in the first part of the 20th Century with the work of Albert Lasker, and became more focused in the early 1920s.
Item #85356
