[Folding broadside]: On Sale Here: Text-Books on Outdoor Sports and Athletics

London: Strength & Health, [circa 1910].

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Hardcover. Accordian folded in blue cloth with grommet at top and string for display. Measuring 5.25" x 65" when unfolded. A little soiled, but very attractive, and near fine. An unusual point-of-sale display, of which few are likely to have survived. Each section contains an advertisement for a different sporting book, including: J.N. Crawford, *The Practical Cricketer*; H.H. Heather, *Sailing for Amateurs*; W.J. Pearce, *Fixed & Cycle Camping*; "Jaffy" Wolffe, *Text Book of Swimming*; C.E. Larner, *Text Book on Walking*; and M.J.G. Ritchie, *Text Book of Lawn Tennis*. Each cover is printed in a different color. Also includes a single panel of ads for books from other sports (wrestling, boxing, running, ju-jutsu, exercises, lacrosse, cycling, and weight-lifting). An interesting and intriguing artifact of sports book publishing.

Item #392890

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Item #392890 [Folding broadside]: On Sale Here: Text-Books on Outdoor Sports and Athletics