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(WARHOL, Andy, The Velvet Underground). JOHNSON, Phyllis, edited by

Aspen: The Magazine in a Box, Vol. 1, No. 3

"The Pop Art Issue." Designed by Andy Warhol and David Dalton. Complete (see below). Both the front and the inside front cover of the box are Signed, and eight other pieces in the box have been Signed by Warhol (a couple of them are Inscribed), including: the Ten Trip Ticket Book, the movie flip book, the Pop-Art Paint card folder, the Guild Instruments flyer, the Folk Music on Vanguard pamphlet, the tabloid newspaper, a cardboard divider, and the 33 1/3 flexi-disc acetate recording containing the song, "Loop" written by John Cale and credited to the Velvet Underground, one of the first commercially available recordings by the band. Additional contributors include Willem de Kooning, Roy Lichtenstein, Claes Oldenburg, Ernest Trova, Kenneth Noland, Gerald Laing, Jasper Johns, James Rosenquist, Lou Reed, and Timothy Leary. The box, designed to look like a box of detergent, is a little crushed as usual, with two corners torn, some offsetting at the bottom of the box, very good with contents fine.Aspen was a multimedia "magazine" about the arts published by Phyllis Johnson, a former editor for Women's Wear Daily and Advertising Age, from 1965 to 1971. Each "issue" was a custom-made box containing separate booklets, pamphlets, records, posters, and in one issue, a Super-8 movie reel -- each item representing what would have been an "article" in a traditional printed magazine. Each issue had its own editor and designer and, not surprisingly, its avant-garde style made it impractical, if not downright impossible, for the magazine to support itself. Advertising was supposed to help pay for the costs of production, but the ads, which were contained in a folder at the bottom of the box, were easily ignored. Furthermore, it proved difficult to adhere to the publication schedule of four issues a year. In the end, only ten issues were ever published.This issue, created and curated by Warhol, is widely considered the most desirable of the magazine's run, because of the inclusion of the Velvet Underground flexi-disc, which is considered the first of the band's commercially available recordings (though some sources say it was likely preceded by a few advanced copies of two Verve singles). Regardless, a highly collectible recording, particularly when accompanied by all its original related packaging and Signed by the group's mentor, Warhol. Although never commercially successful during their time, the Velvet Underground is now considered one of the most important and influential rock groups of all time. As Brian Eno famously observed, "Only five thousand people ever bought a Velvet Underground album, but every single one of them started a band."A highly unusual and important avant-garde magazine from the 1960s, curated by Andy Warhol, one of the most important artists of the 20th Century, rarely found complete, let along signed thus. A wonderful item.Contents include:1. "Music, Man, That's Where It's At!", portfolio with three separate essays by Lou Reed ("The View From the Bandstand"), Bob Shelton ("From the Critic's Desk"), and Bob Chamberlain ("From the Dance Floor"), along with an original 33 1/3 flexi-disc acetate recording of "Loop" written by John Cale and credited to the Velvet Underground (with "White Wind" by Peter Walker on the B-side).2. "12 Paintings from the Powers' Collection!", a portfolio of 12 cards reproducing art in John G. Powers' collection with comments by the artists: Larry Poons, Charles Hinman, Willem de Kooning, Roy Lichtenstein, Claes Oldenburg, Ernest Trova, Kenneth Noland, Gerald Laing, Jasper Johns, James Rosenquist, Andy Warhol, and Bridget Riley.3. "Homeward Bound" by Bob Chamberlain, booklet.4. "The Plastic Exploding Inevitable," newspaper with contributions by Ronald Tavel, Jonas Mekas, Gerard Malanga, Patricia Oberhaus, John Wilcock, among others.5. "Underground Movie Flip Book," small booklet with images from Jack Smith's Buzzards over Bagdad and Andy Warhol's Kiss.6. "Ten Trip Ticket Book," small booklet with essays from the Berkeley Conference on LSD by Richard Blum, William Frosch, Rolf von Eckartsberg, Frank Barron, Joseph D. Lohman, USCO, Michael Harner, Richard Alpert, Eric Kast, Abram Hoffer, Claudio Naranjo, Paul Lee, Houston Smith, and Timothy Leary.7. Loose advertisements: black and white sheet for Paraphernalia; a black, red, and white sheet for Guild Musical Instruments; a black, brown, and white pamphlet for Vanguard Records; a poster for Fladell, Winston, Pennette.

[BTC #349700]

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