New York: Raymond Loewy, [circa 1940?].
Price: $15,000.00
Unbound. A collection of 29 blueprints created for The Pennsylvania Railroad Company by Raymond Loewy, often called the father of industrial design. These blueprints of 13 state seals, 10 astrological signs, and six state birds were used to decorate the interior of the railroad’s passenger cars. This group of blueprints is in remarkably good condition. Each has been folded several times for storage with some penciled notes on the margins giving additional information, such as “Solid White to be Gold.” A few have some soiling to the rear or a bit of edgewear but most are fine. All but the astrologic prints are labeled “Raymond Fernand Loewy 589 Fifth Ave New York City” in the lower corner. Also included is a one-page diagram showing the interior of a car and placement of several of the designs. In the late 1930s Loewy began working with The Pennsylvania Railroad Company, at the time not only the largest railroad in the United States but the largest publicly traded corporation in the world. He designed several locomotives, most notably the S1 and T1, along with passenger car interiors, train stations, and advertising material. Loewy’s success with the railroad helped propel him to national prominence, where he designed the Studebaker Starliner and Avanti, and several iconic corporate logos: Lucky Stripes, Shell Oil, and Greyhound Bus. Today Loewy is considered by many to be the most influential industrial designer of the 20th Century. Further details available upon request.
Item #335275
